LCA Explainer Video
In addition to a host of marketing materials, we wanted to create a quick and engaging video for social media and Excel's Youtube channel. The video is intended to quickly grab the audience's attention and entice them to learn more about Excel Dryer's commitment to sustainability.
LCA Video Planning
Beginning with our target audience of architects, interior designers and contractors, I created a storyboard, wrote a script based off of our communication and visual style guide. Several rounds of review were performed until we landed on the appropriate message and imagery for the video. I began production of the video, with the help of AI Voiceover tools to ensure the flow and precise wording was optimized before hiring human VO talent.
Exceldryer.com Header and Landing Page Design
All marketing content routed to Excel Dryer's website and LCA landing page where more information could be accessed to educate clients and customers. I was responsible for creating the overall design while an external vender assembled and coded the pages under my direction.
Social media posts
To support our findings and direct customers and clients, I created 16 social media posts to be implemented alongside the video on Facebook and LinkedIn where most of our client's were most active. Currently with regular communications planned weekly, this campaign has been one of the most successful in Excel Dryer's history.
